Loren Baker of Search Engine Journal just slapped me with some knowledge. Actually, it was something very obvious and incredibly well said.
We live in a "right here, right now" world. Impatience at waiting in line, sitting in traffic or even waiting for a web page to load are all fueled by our need to be able to do everything and know everything at the same time. In the same instant, we want personalization. Everyone wants to be catered to. No longer are we a part of the masses. With the evolution of blogs, among a trillion other self-serving vices, everyone now believes his or her opinion actually matters.
So how does a company reach us? Baker said it best in her post "Search Engine Blogs as Public Relations Tools." She states "the new form of communication is an oxymoron; mass intimacy." How true! The days of press releases are coming to an end. Of course there is a time and place for them but people really are searching for up to date information else where. When you hear about a new company opening, where do you go? Are you looking for the nearest press release? No! You head straight to the web. And with the evolution of live blogging you might even be able to read about the type of piping being put in that very second!
Every company will have to adapt to this idea of mass intimacy. So how do they do it? Where do they start? Maybe this is an opportunity for entrepreneurs to pounce on. Let me be the first to raise my hand and volunteer to be the head of the Mass Intimacy Transversing Creative Heights Dept. Or as I would like to call it, the MITCH Department. ;)
2 comments:
Great blog, post and graphic. I really enjoy your writing style.
Your post made a very good and interesting point. Our profession can't rely on a single press release anymore. Everyone, at least in our class anyway, is contently hooked up to the computer all the time anyway. So in addition to blogs, which I think are great for more in-depth information, I think that our profession is going to rely even more so heavily on a quick call, text, or tweet to get the word out and the ball rolling! Maybe that's something that you could think about with your peons in the MITCH Department.
Great post!
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