If you haven't seen the new Microsoft ads, consider yourself lucky. To say watching the commercials is like watching paint dry or grass grow is to insult the very soul of grass and paint. I've been unfortunate enough to see two of the ads in this new series. If you've only seen the one with Bill Gates and Jerry Seinfeld in the discount shoe store, relax; I promise the ad with them both at the dinner table is just as droll and uninformative.
However, Aarti Shah says this is exactly the kind of opportunity Microsoft could use. In her analysis of the commercials, Microsoft's new ad creates PR possibilities, Shah contends that these ads, which have not been received as humerus by viewers, create a unique situation for Microsoft's PR team. They can step in and respond. Bloggers, among others, have not been quiet about the weak attempts at humor from these commercials and the lack of information.
What advantages does this give to Microsoft? It seems as though they are keeping everyone in the dark about some type of product release. How do these seemingly pointless commercials further Microsoft's cause? Also, do these commercials to closely parallel that of Mac's recent ads where PC and Mac are represented as people?
3 comments:
An insult to paint and grass...
MD, you're too funny.
I agree. I just don't get it, I guess. Then again, who is the audience, and why do they care?
so have you seen the southpark thing of, im a pc and im a mac.? HILARIOUS!
no i haven't! i love southpark though. I'll youtube it
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